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State-of-the-art technology to help you grow your business.

What are People Counters?

People counters, sometimes called traffic counters or door counters, are electronic devices installed near the entrances and exits of businesses. They scan customers as they arrive and depart, providing detailed analytics to managers and owners.

Many kinds of businesses can benefit from using a people counter to measure traffic, including:

Using a people counter gives you valuable information that you can use to streamline your business and meet your customer service goals. Metrics you can track include:
  • The number of people who enter your store (or any designated area within it)
  • Occupancy and store density by the hour or by the day
  • Number of sales transactions

Looking at your daily sales numbers may give you a partial picture of what’s happening in your store. Our people counters take it a step further, providing you with detailed analytics to help you examine every aspect of your business.


Benefits of Using a People Counter

Business might be good, but it can be better if you use a traffic counter to gather data and analyze your business performance. The right people counter will provide accurate information about traffic in your business.

How can the data collected by your people counter help your business? Here are some of the things you can do when you partner with CountWise.


  • Get a handle on your store’s traffic flow. If you’ve ever experienced a time when you were over or under-staffed, then you know how important it is to optimize your employee scheduling and staffing. Our high-quality people counters can help you pinpoint the days and times when you get the most traffic, so you can staff appropriately.
  • Improve patron satisfaction. Regardless of what industry you’re in, customer satisfaction is an essential metric for the success of your business. Using accurate people counting technology can help you improve customer satisfaction in every area. For example, you can evaluate the layout of your store to make it easier for customers to find what they need.
  • Fine-tune your marketing. If you have a brick-and-mortar business, you probably run ads and promotions to increase traffic to your store. One of the best ways to evaluate the success of a campaign is to measure the number of people who walk through your doors. When you don’t see an increase in traffic after you run an ad, it’s a sign that you should rethink the campaign for better results.
  • Increase your sales. Every business wants to improve its bottom line. Using an accurate people counter can help you to streamline your business operations, cut costs, improve your marketing, and ultimately, to increase your sales and profits.

At CountWise, we put our clients’ needs first. We’ve created the best and most accurate people counters around because we know that accuracy matters.


Types of People Counters

At CountWise, we recognize that for a people counter to be effective, it must suit your location. There are various styles of people counters and we offer many of them, including:

  • Overhead sensors
  • Horizontal beam-type sensors
  • Uni-directional door counters
  • Bi-directional door counters
  • Wireless technology

The type of people counter you choose will depend on many factors. Here’s how they work:

  • Overhead sensors are mounted on the ceiling and send a beam downward to count people as they enter your building.
  • Horizontal beam sensors are mounted on either side of the door and send beams across the space to count entrants.
  • Uni-directional people counters typically count people entering and leaving without distinguishing between the two. You can divide the total count by two to calculate the number of customers in any given period.
  • Bi-directional counters differentiate between incoming and outgoing visitors, making it easy to determine how many people have visited your store.
  • Wireless technology includes battery-operated people counters that do not require an outlet to operate properly.

Our team of experts will help you evaluate your needs and choose the right people counting technology for your space.

How to Choose the Right People Counter

We can help you select the CountWise product that’s suited to your needs.

Some of the factors that may impact your decision include:

  1. The size of your entrance. Horizontal beam sensors work best on narrow entrances. While technically they can work on entrances up to 15 feet wide, people walking in clusters may not be counted accurately.
  2. The type of door you have. Horizontal sensors don’t work well with doors that swing in because the door itself may block the beams from counting people as they enter or depart.
  3. Network connections. Digital overhead counters require a network connection to the sensor in the ceiling to work properly.
  4. If you have the kind of store where patrons browse near the entrance, then an overhead detector will do a better job of capturing people even if they stop to look at a product or display.
  5. Your reporting needs. If you require only daily counts, than a uni-directional counter may be what you need. However, if you need hourly counts, then a bi-directional people counter is necessary.

Our team of experts is here to help evaluate your needs and help you choose the right technology for your space and goals.


What is I-Count Technology?

I-Count is our signature traffic counter. It is a multi-zone, bi-directional door counter that uses state-of-the-art technology that sets it apart from every other people counter on the market. Its affordability and durability make it the people counter of choice for businesses.

The I-Count works with a combination of shape recognition and motion detection, making it the most advanced and accurate people counter on the market. We have equipped I-Count with military and industrial video imaging technology for maximum accuracy.

Each I-Count unit is designed to be unobtrusive. An inconspicuous ceiling mount houses our patented video processing device, which will constantly monitor the traffic in and out of your building. The video imaging technology will adjust to changes in the environment, automatically fine running the system parameters to ensure accuracy.

I-Count is the intelligent people counting solution you need. Once in place, it will provide you with the detailed data you need to track your most important KPIs and metrics to improve your performance and enhance the customer experience.

Some of the features and benefits you’ll get when you choose I-Count technology for your building include:

  • Transformation of casual visitors into paying customers
  • Tracking KPIs and metrics for improved business operations
  • Identification of peak sales opportunities
  • Calculation of conversion rates to increase sales
  • Improvement of customer service and customer satisfaction
  • Measurement of marketing campaigns against real traffic growth

The data you collect using I-Count will provide you with the information you need to give your customers what they need. CountWise clients see improved ROIs for their marketing campaigns, optimized traffic flow, and increased sales.

I-Count is appropriate for use in many industries, including:

  • Specialty retail
  • Shopping centers
  • Casinos
  • Airports
  • Transportation
  • Museums
  • Government offices
  • Banks and credit unions
  • Big box stores
  • Public sectors

Whatever your business goals are, I-Count can help you reach them.

Get Help from the CountWise Team

People counting technology is only as good as the team behind it. At CountWise, we pride ourselves on providing top-notch customer service to every client, starting with the moment they first contact us for help.

Our expert team is well-versed in the latest traffic counting technology and options. They’ll walk you through the selection process, keeping your specific needs and priorities – and your budget – in mind. Our goal is always to help you choose the people counter that meets your needs and fits your budget.

Once you have chosen a door counter for your business, we will:

  • Walk you through the installation process
  • Work with you to understand your goals and needs
  • Teach you to use the data collected by your people counter
  • Provide ongoing professional support 24/7/365

With CountWise, you can expect a stress-free and trouble-free experience. We understand that you expect the best in customer service, and we promise to provide it.

A Worldwide Presence

Businesses all over the world need the ability to count customers, track store occupancy and increase their profits.

Our headquarters are in Florida, but we have additional sites in prime locations around the world. Our global presence allows us to provide premium support and service to our clients wherever they do business.

The CountWise Guarantee

Our people counters use state-of-the-art technology that has earned us the trust of our clients. We understand that it’s an investment to buy a people counter, and that’s why we include a 12-month guarantee with every traffic counter we sell.

Our guarantee includes:

  • Remote support
  • Parts replacement
  • Repairs
  • Software updates

Our promise to you is that we’ll be there to provide the technical support you need to make the most of your CountWise people counter.

Our online support center is open around the clock every day. We’re there when you need us.

Corporate Headquarters:
1149 Sawgrass Corporate Parkway
Sunrise, Florida 33323 USA
Tel: +1 (954) 846 7011
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