Customer traffic is critical to understanding sales opportunities for your store. It can help you better understand metrics such as Conversion Rates, Average Transaction Value, and Service Intensity and the impact that each has on your profits and sales. When you have an effective marketing strategy, the result will be more customers coming to your store. It's easy to see how an increase in the number of customers will lead to an increase in sales. By the same token, if only a few customers are coming through your door, your chances of making a profit will be lower.
As there is no one-size-fits-all marketing strategy you can implement to drive constant revenue, you need to understand your traffic trends while taking some variables into consideration, such as the weather, the day of the week, and the time of day. Only by counting customers to get a clear picture of your store traffic can you make informed business decisions that will help you reach your business goals. Customer counters are the perfect solution to gather concrete store traffic data.
How Do Customer Counting Systems Work?
Investing in a customer counting system can help you count people who enter your store. Some counters are bi-directional, meaning that they count customers as they arrive and as they leave, something that can be useful if you need to limit the number of people in your store. A people counter uses cameras to identify people as they walk through the door. As each customer passes the camera, the device transmits real-time customer counts to a database so that you can track them. Having an accurate tally of visitor traffic can help you track your conversion rate and gauge the effectiveness of your marketing campaigns while optimizing your labor intensity.
What Are the Benefits of Customer Counting?
Stores and other businesses use people counters for a variety of reasons. The benefits of using a customer counter include:
- Monitoring visitor traffic in your store can help you understand your sales and growth opportunities based on how many people visit your business.
- Tracking your conversion rate by comparing how many customers enter your store and how many purchases you have.
- Staffing your business most effectively to ensure you have the staff you need to provide a positive experience for your customers.
- Understanding how service intensity (the number of customers each sales associate is expected to serve) can impact your conversion rate.
- Understanding performance throughout the chain.
- Collecting data to fine-tune your marketing campaigns and improve your conversion rate.
Types of CountWise Counting Systems
At CountWise, we offer an array of best-in-class people counting systems that are useful for shopping malls, retail establishments, and a host of other businesses. Our solutions are adaptable for businesses of every size. Our newest technology offers 3D camera systems that deliver the most reliable results in the industry today.
You can choose from the following types of systems.
Real Time Occupancy Monitoring
Real time occupancy monitoring uses our iSense technology to count customers in real time as they enter and leave your store, with the goal of managing occupancy to adhere to fire codes and social distancing guidelines. Our system sends occupancy information to your tablet in real time and displays information to your customers to let them know when they can enter your store.
With CountWise People Traffic, you can count customers in and out of your building or areas within your building. Choose from a single-lens camera with shape recognition technology or a multi-lens 3D binocular solution, depending on your needs. Pair the single-lens camera with the advanced multi-solution NetCount device for additional insights such as queuing or service desk monitoring.
Queuing Time & Length
Track queuing time and length with camera-based technologies. Choose from a single lens or multi-lens 3D binocular solution. The rea-time solution allows for the alerts to be sent to assure that customers waiting in line do not exceed set goals (KPI's) thus reducing abandonment and increasing customer satisfaction. It also assures staff efficiency as the system sends out real-time alerts to release staff at the check out counters when the queues are within target. The system uses predictive monitoring to proactively minimize or reduce wait times in line, thus increasing customer satisfaction. The queue management system counts register staffed, customers actively being serviced, engagement times, customers in line, wait times, and staff efficiency. It also uses predictive technology to help your staff more accurately and efficiently in the future.
Service Level Desk Monitoring
With CountWise Service Level Desk Monitoring, track both the customer and the associate serving them using a single lens or multi-lens solution that delivers up-to-the-minute insights. A bad experience at the service desk can lead to bad reviews and negative word of mouth. Using service level desk monitoring can help you keep your customers happy.
Zone & Area Monitoring
For businesses that need to monitor internal zones and areas, such as department stores or grocery stores, camera-based technologies allow for accurate monitoring of customers as they enter and leave. Choose from a single camera or link multiple cameras through the NetCount device. Use the insights you gather to justify costs, improve traffic flow, and generate income.
Zone & Area monitoring allows you to:
- Increase sales
- Evaluate & regulate store traffic
- Monitor designated in-store locations in real-time
- Track the effectiveness of your store's design, layout, and product placement
- Identify customer behavior patterns inside your store
- Filter out loitering traffic
- Identify opportunities for catering to potential customers who visit your store
Monitoring individual zones and locations within your store allows you to take customer counting to the next level to grow your business.
CountWise Approach to Customer Counting
The CountWise approach to tracking customers and occupancy is a unique one. When you install a CountWise system, you'll get an accurate customer count that you can use to make informed business decisions to improve the customer experience, monitor visitor traffic, adhere to local and national guidelines about social distancing, and increase your conversion rates and profits.
We have focused our time and attention on creating best-in-the-industry solutions to help shopping malls and retail establishments manage their businesses. We recognize that data is at the heart of both management and marketing. We understand that everything from staff scheduling to inventory management can be affected by your store's traffic and occupancy.
It is our goal to provide the best possible customer counter for your business. The customer counter system you choose should be one that's designed for your needs at a price you can afford. When you and your staff have access to accurate, in-the-moment information about occupancy, traffic, and customer movements, you'll be in the best possible position to adjust your strategies to meet customers' needs.
Our expert team is solution oriented, working closely with retailers and other clients to ensure that they understand the ever-evolving needs of businesses. We have developed our solutions with those needs in mind.
You may not be sure which CountWise system is right for your business. We're here to help you. We believe that every solution should be decided on its merits. We'll talk to you about your needs and the data you want to collect about your customers, staff, and traffic. Then, we'll help you choose the solution that will deliver the results you need.
Contact Us to Start Counting Your Customers Today
You may not be sure which of the CountWise solutions is best for your business. We are here to work with you to choose the solution that is ideally suited to your business needs. Whether you're looking for an easy way to track occupancy to adhere to social distancing guidelines, wanting to understand your traffic, or you need a complete retail analytics system, we have a solution that's right for you.
We are here to help. We want to hear from you. Our experienced team will help you evaluate your needs, review your options, and choose the CountWise solution that is right for your business.
We look forward to hearing from you. Click here to schedule an appointment today.