Know your customer better
Reliance on point-of-sale (POS) data is effective at capturing sales but not in-store experiences, lost sales opportunities, or actual conversion rates.
Retailers require more information on their customers. They need to know where they go, what they respond to, how long they wait in line, and if they buy or not. If they don’t buy, they need to know why.
Traditional methods used to measure customer experience have always been an inexact science. Real-time observation, customer surveys, and mystery shoppers are all labor-intensive, prone to high error rates, and nearly always site-specific with small sample sizes.
By integrating Wi-Fi data streams from customer’s tablets or smartphones, with traditional people counting, the leap forward in actionable information collection is immense.
Now you can understand the when, the where, the how often, and the buy “or no-Buy.”