People Counting for Shopping Centers & Malls

Securing desired tenants while maintaining high satisfaction of existing tenants, measuring promotion and marketing campaigns successes, and adjusting to changing customers’ shopping habits are just a few of the challenges that shopping centers are facing when looking to increase leasing revenues.

Successfully and profitably answering these challenges require accurate, consistent, and reliable people traffic data. Identifying traffic patterns across hours, days, weeks, months, seasons, and even years, from a single mall to an entire organization, are all critical when negotiating a new lease term with tenants.

Accurate people traffic information also allows the shopping center’s management to make the right decisions on how to allocate marketing budgets, as well as effectively plan staffing arrangements. Staff and security allocation should be correlated with shopper traffic data to guarantee optimal overlap and minimal waste of human resources. Without accurate people counts there is no way of knowing how staff changes impact traffic trends.

The Benefits of People Counting

• Generate a complete analysis of attractive factors for potential tenants and their end-customers.
  
• Reduce operating costs by analyzing the affects of staff allocation and performance on the property/company revenues.
  
• Increase profitability by making informed business decisions.
• Establish performance benchmarks between or within centers.
• Improve and empirically confirm center and tenant marketing strategies.
• Identify true traffic volumes and patterns in comparison with numerous variables.
• Improve service, maintenance, and security based on reliable traffic predictions.