People Counting for Retail Stores & Chains

More than any other field of business, retail sale today involves many challenges: stiff competition, market saturation, mounting operating costs, and a continuously evolving marketplace and logistic demands. To guarantee a retailer’s success, it is critical that their decisions be both informed and confirmed.

Retail operations are in constant need of reliable key indicators to track performance: It is important not only to possess the right kind of information, but the most accurate information, to help increase sales and improve efficiency.

The combination of accurate, reliable, and consistent people counting data with other key variables such as sales volume yields effective tools that help optimize resources and increase store sales. Without accurate and real-time people counting, there is no real way to truly evaluate store performance; only by assessing and analyzing real-time customer traffic and comparing it to sales data can a retailer thoroughly understand the effectiveness and success of every aspect of a store and its key indicators.

The Benefits of CountWise

• Increase store sales.
  
• Reliably measure the effectiveness of signs and announcements.
  
• Obtain passenger to visitor ratios.
  
• Optimize food courts and food shops operations.
  
• Optimize duty-free and other stores operations.
  
• Manage increased security and other operational costs.
  
• Gain real-time access to accurate passenger and visitor counts and traffic patterns based on location, terminal, and per-entrance, enabling optimal resource utilization.
• Identify high traffic areas and adjust maintenance and security to maximize visitor comfort and overall experience.
• Improve staffing schedules to be more in line with actual passenger volume.
• Measure marketing and promotional successes by tracking increases or decreases in people traffic.
• Measure high season and off season traffic and allow long term planning.