People Counting for Retail Stores & Chains

More than any other field of business, retail sale today involves many challenges: stiff competition, market saturation, mounting operating costs, and a continuously evolving marketplace and logistic demands. To guarantee a retailer’s success, it is critical that their decisions be both informed and confirmed.

Each Type of retail operations are in constant need of reliable key indicators to track performance. It is important not only to possess the right kind of information, but the most accurate information, to help increase sales and improve efficiency. For specialty and fashion retailers, it is important to know conversion rates and when to staff up for demand. For general merchandising and department stores, they need to understand how their marketing and display programs affect store traffic. For supermarket and cell phone stores, queue line and wait time information can significantly affect customer experience and sales.

CountWise provides a combination of accurate, reliable, and consistent people counting data with other key variables as required by all the different types of retailers. Key variables include effective tools that help optimize resources and increase store sales. Without accurate and real-time people counting, there is no real way to truly evaluate store performance; only by assessing and analyzing real-time customer traffic and comparing it to sales data can a retailer thoroughly understand the effectiveness and success of every aspect of a store and its key indicators.

The Benefits of CountWise

• Increase store sales.
  
• Obtain sales to visitor ratios.
  
• Identify high traffic areas and adjust marketing and displays to maximize the potential of customer sales.
• Improve staffing schedules to be more in sync with customer traffic volume during specific times of the day, week and seasonal jumps.
• Measure marketing and promotional successes by tracking increases or decreases in people traffic.
• Measure high season and off season traffic and allow long term planning.
• Track general performance by store, region and brand.