Zone Management: Leverage Customer Behavior Patterns

Z-Count is the first video-based platform that accurately measures and tracks patron behavior at any defined area of a business such as a department, aisle, or display area.

Z-Count tracks how many consumers enter the designated zone in real-time and how much time they spend there.

Applications & Benefits

The Z-Count collects objective and accurate data of visitor behavior within defined zones for the purpose of business optimization. The unit provides data to enhance product placement, staff to customer ratios, marketing effectiveness and more.

The Z-Count enables the increase of short and long term conversion rates by optimizing staff in the relevant business areas. The data increases your understanding of customer's average visit lengths, volumes, trending by month, day and hour.

Management can now monitor ROI and effectiveness of marketing campaigns, store layout and signage.

Features

• Stand alone, easy to install and maintain.
• Patented recognition algorithms allow the distinction between visitors and passer bys.
• Collects, stores, and communicates the data from each Z-Count completely unattended.
• Time stamps reflect customer staying times in a given zone.
• Elegant and unobtrusive design.
• Delivers the data to increase conversion ratios and marketing effectiveness.
• Reports on customers’ time-spending in different departments or aisles-in any traffic condition.
• Allows remote calibration of all zone and parameter changes, auditing, and report formats
• Includes AdminCount software utility located on a non-dedicated centralized server enabling remote calibration, zone changes, auditing and reporting hierarchy for all Z-Count units installed.