CountWise LLC, a global leader in providing people counting technology, announced that Sony has selected them to provide people counting technology for recently remodeled stores in the US. After successfully piloting the solution, Sony approved incorporating CountWise Solutions in the new store formats. By selecting CountWise, Sony Stores are able to remotely and locally manage and collect real-time traffic data that empowers the store leaders to make better in-store decisions to optimize the customer experience. These solutions provide accurate, objective, ongoing, and actionable information about shopper in-store experience.
Sony was sourcing technology tools to provide better visibility to traffic throughout the day. This support enables more effective business decision making for the store teams. This is very important for Sony, since the new store environment creates a more interactive customer experience, including a world-class design that truly embodies the best Sony has to offer. The new store provides a venue in which Sony Music, Sony Pictures, games and cutting edge technology come together. With CountWise traffic counting system, when customers enter a store, the store leaders will be able to capture real-time insights into if and when a shopper can be influenced by displays, packaging, signage and product placement. In addition, the information provides visibility to conversion rates, scheduling needs, staff productivity and other key metrics. They will be able to better adapt to their evolving customers' needs and behaviors.
"Utilizing the most advanced in-store people counting and monitoring system available to deliver aggregated data about shopper behavior, Sony store leaders will now have the tools to understand everything about how the customers spend their time in the store. " says Ilan Lev-Ran, CEO of CountWise. He adds, "They will be able to make accurately informed decisions that will guarantee their success."
CountWise LLC is a rapidly expanding high technology company headquartered in Florida, with an office in London. This innovative company brings the latest people count technology to companies worldwide and was the first to introduce a video- based system for multi-lane Queue Management. They provide the tools to measure, monitor and improve customer service, operational efficiency and profitability. For more information about CountWise solutions, visit, http://www.countwise.com