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NEWS ROOM

Pedestrian traffic counting for the upcoming National Retail Federation convention's X08: The Store of the Future

CountWise, the People-Counting Solutions company, announced today that it was chosen to provide pedestrian traffic counting for the upcoming National Retail Federation convention’s “X08: The Store of the Future,” to be held in NYC in Jan, 2008.

The X08 is a futuristic, interactive exhibit that features innovations at the intersection of technology and retail. CountWise’s patented I-Count units will be positioned along the four entrances of the X08 pavilion, accurately collecting and measuring real-time pedestrian traffic information. The state-of-the-art stand alone units feature high accuracy pedestrian traffic counting by combining advanced shape recognition and motion detection in a robust and affordable product. CountWise’s technology will be showcased along with IBM, Microsoft, 3M, and others.

“CountWise allows retailers to monitor how their stores are really performing and improve conversion from pedestrians to buyers,” says CountWise president Amir Chitayat . “With a suite of products and services we provide retailers a total solution for monitoring and optimizing operations; accurate conversion ratios, increased store sales, measured marketing effectiveness, and assessment of staffing requirements are only some of the benefits CountWise offers.”

“We’re looking forward to finally having an accurate count of the number of people visiting X08,” said Susan Newman, VP of Conferences for NRF. “We’re very pleased with our choice of CountWise as our official people tracker.”

CountWise is the leader of People Counting solutions, allowing businesses to accurately evaluate their people traffic, and draw from it the tools they require to improve their bottom line. The only company in its industry to guarantee an accuracy of at least 95%, CountWise’s revolutionary technology was developed with military know how and combines highly sophisticated shape recognition with video motion detection in several robust and affordable products. The Countwise technology has been implemented by leading retailers as well as shopping malls, casinos, and various government institutions.

CountWise is a privately held company headquartered in Sunrise, Florida, with additional offices in New York, Toronto, and the . To learn more about CountWise, please visit www.countwise.com.

The National Retail Federation is the world's largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry's key trading partners of retail goods and services. NRF represents an industry with more than 1.6 million retail establishments, more than 24 million employees - about one in five American workers - and 2006 sales of $4.7 trillion. As the industry umbrella group, NRF also represents more than 100 state, national and international retail associations. Visit: www.nrf.com.