CountWise, the People-Counting Solutions company, announced today that the latest addition to its marquee roster of retail clients is Havertys, the celebrated retail furniture company.
CountWise and Havertys joined forces after Havertys needed to determine the actual number of visitors to their stores to improve conversion ratios and optimize staffing. In order to ensure staffing and marketing effectiveness Havertys needed to find a vendor who could guarantee high accuracy customer counting with easy and friendly reporting. Havertys completed extensive research and evaluated various vendors and technology solutions. After rigorous testing, a successful three-store trial, and the establishment of a trusted business relationship, their confidence was won by CountWise.
“The CountWise system’s accuracy in high traffic areas was proven to be over 95%. The managers and marketing people have confidence in the data and are using the data daily to optimize operations,” says Scott Miles, Havertys AVP Stores. “People-counting is tremendously effective and is key to helping us grow our business and better serve our customers by improving staffing and marketing campaigns.”
“We’re extremely pleased to have Havertys as a client,” says CountWise president Amir Chitayat. “Accurate patron data is a key driver and with CountWise’s advanced technology and reporting, Havertys is able to monitor its manpower loading and to effectively manage operations in stores. We’re very happy that our system has enabled Havertys to streamline marketing operations in such a short time.”
By the end of the year a total of 100 Havertys showrooms will have installation completed, and plans are being made for installation in additional showrooms in 2008. Havertys is the latest in a string of retail leaders including Lord & Taylor, H & M, Gucci, and Adidas who have entrusted their business to CountWise.
CountWise is a leader of People Counting solutions, allowing businesses to accurately evaluate their people traffic, and draw from it the tools they require to improve their bottom line. The only company in its industry to guarantee an accuracy of at least 95%, CountWise’s revolutionary technology was developed with military knowhow and combines highly sophisticated shape recognition with video motion detection in several robust and affordable products. The CountWise technology has been implemented by leading retailers as well as shopping malls, casinos, and various government institutions.
CountWise is a privately held company headquartered in Sunrise, Florida, with additional offices in New York, Toronto, and the UK. To learn more about CountWise, please visit www.countwise.com.
Founded in 1885, Havertys Furniture Companies, Inc. ("Havertys") is a full-service home furnishings retailer with over 120 showrooms in 17 states in the Southern and Midwestern regions providing its customers with a wide selection of quality merchandise in middle to upper-middle price ranges. Havertys is a publicly traded company on the NYSE with HVT as its symbol. Additional information is available on the Company's website at www.havertys.com.