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NEWS ROOM

CountWise announces the completion of its roll out of People Counting Technologies to Danier Leather stores

CountWise, LLC, a global leader in providing people counting technology, announced the completion of its roll out of traffic counters to all Danier Leather stores. Danier Leather designs, manufactures, and sells specialty leather apparel and accessories through 90 mall-based, stand-alone, and Power Centre (large format) stores across Canada.

CountWise products and services provide tools to monitor Customer Flow and Key Performance Indicators, which help to optimize operational efficiency and profitability and enhance the customer experience. They have applications that analyze traffic flows, prevent queue bottlenecks, and monitor zone activity, while providing real-time reporting and analytics, making them the most advanced and comprehensive people counting solutions available.

After a successful pilot, CountWise implemented its I-Count Solution in all of Danier Leather's 90 retail locations. This solution delivers multi-zone; bi-directional pedestrian traffic counts by combining shape recognition and motion detection technologies and monitors, in real-time, traffic data that empowers management to make better in-store decisions and to optimize the customer experience. With this system, Danier Leather is able to tell how many people walk through their doors and when they exit. With this data, they can calculate the conversion rate (which is the number of customers that enter the store and actually make a purchase) and better schedule their staff to match customer traffic and provide the great customer service that Danier is known for.

"With CountWise technology, we are able to accurately measure our foot traffic trends and the continuous feed of data help us better staff our stores and service our customers. ", says Phil Cutter, CIO.

About Us:

CountWise LLC is a rapidly expanding high technology company headquartered in Florida, with an office in London. This innovative company brings the latest people count technology to companies worldwide and was the first to introduce a video- based system for multi-lane Queue Management. They provide the tools to measure, monitor and improve customer service, operational efficiency and profitability. For more information about CountWise solutions, visit, http://www.countwise.com

Danier Leather Inc., located in Toronto, Ontario, designs, manufactures, and sells specialty leather apparel and accessories through 90 mall-based, stand-alone, and Power Centre (large format) stores across Canada. It also sells merchandise to corporations through Canada Sportswear Corp. Danier has a broad range of customers that include men and women from ages 25 to 55. Danier's vertically integrated structure from design, leather sourcing, domestic and overseas manufacturing and retailing enable it to provide timeless and sophisticated styling, high quality fabrication and remarkable value. Danier Leather was founded in 1972 and is now a publicly traded company listed on the Toronto Stock Exchange. For more information about Danier Leather Inc., please visit www.danier.com