People Counting for Casinos

Casinos face numerous challenges in today’s competitive environment. By having more accurate and in-real-time knowledge of floor activity, decisions can be efficiently made to improve customer satisfaction and overall profitability.

Accurately assessing and thoroughly understanding traffic patterns are vital for establishing the service parameters that guarantee a comfortable pastime for customers. A truthful count and tracking of visitors—particularly in real-time—allows for better floor layout, staff and gaming stations deployment, and security arrangements.

The Benefits of People Counting

• Increase visitors’ playing time.
  
• Truthfully measure effectiveness of advertising and promotions.
  
• Optimize floor layout.
  
• Optimize on-floor personnel and table utilization.
  
• Manage increased operational costs.
  
• Gain access to real-time visitor counts and traffic patterns on a per-zone basis, enabling greater efficiency of table utilization.
  
• Identify high traffic areas in real time or beforehand and adjust layouts accordingly to maximize playing opportunities.
• Improve staffing schedules to be more in line with visitor volume.
  
• Measure marketing and promotional success by tracking increase or decrease in people traffic.
• Measure events or season driven activity such as large conventions or holidays.